This Just Works - This Just Works
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45 Hacks To Transform Your Digital Marketing Results Now

Presented by: DigitalMarketer & ActiveCampaign

This workshop took place on:

August 26th

9:00AM CDT

But you can still register to watch the replay on-demand!

This Just Works!

This Just Works is the digital anti-conference, delivering a stream of tips from 15+ in-the-field practitioners across SaaS technology, focused on making an impact now. The event will avoid the generic speaker panels, awkward virtual trade show booths, and pseudo-motivational talks that leave viewers without a path to take action.

Marketing Experts
Tactics You Can Use Right Away

Why Attend This Just Works ?

All Facts No Fluff

It’s Everything You Need to Grow Your Marketing, Made Hackable

20 minutes sessions…think TedEX style…with just the facts. Get ideas, strategies, and tips that you can run with immediately, focused in the most critical marketing areas.

Best of the best

The Ultimate Anti-Conference

Leave the pseudo-motivational talks at the door, this jam-packed day of marketing hacks that simply just work. No awkward virtual trade show booths here, no matter your focus along the buyer’s journey, we’ve got a hack you can learn today and implement tomorrow.

free downloads

Free Playbooks for All Registered Guests

By registering, you will receive access to all session content, plus a copy of The Ultimate Marketer’s playbook, designed to help you master Content Marketing, Virtual Events, Customer Experience Hacks, and more.

Land the job

Advance Your Career

Because even the best marketers sometimes need a boost, Michael King, an executive recruiter with 15+ years experience working with companies like DocuSign,, Xactly, Successfactors, Adaptive Insights, Jobvite, and many many more, will reveal his best strategies for winning over hiring managers and landing that next job.


Did We Say Yoga?

Get your Warrior 1 ready, because this will be a virtual day of learning that won’t leave you feeling like a zombie by the end. You’ll have the chance to stretch your mind, your network, and your body with a free yoga session in the afternoon. Bring a water bottle!


Alex Gammelgard

Senior Director of Brand, ActiveCampaign

Dan Frohnen

CMO, Sendoso

Yoni Solomon

Director of Product Marketing, G2

Shannon Goodell

Sr. Social Media Manager, DigitalMarketer

Wyatt Jozwowski

Co-Founder, Demio

Asha Bynum

Videographer, DigitalMarketer

Austin Distel

Head of Marketing, Proof

Michael King

Founder, King Recruiting

Briana Strauss

Partnership Marketing Manager, JotForm

Sean Scott

Partnerships Specialist, Thinkific

Matt Amundson

CMO, EverString

Jason Miller

Author, Welcome to the Funnel

Aleks Shklyar

SEO Engineer, iPullRank

Danielle Leslie

CEO, Course from Scratch

Dan Dillon

VP of Marketing, RevealMobile

Dennis Yu

CEO, Blitzmetrics

Sam Nelson

SDR Leader, Outreach

Also Hear Marketing Tips From The Industry's Best:

Jennifer Bunting

Head of EMEA Product Marketing, LinkedIn

Mark Masters

Founder, We Are The Media

Erin MacPherson

Director Of Content Development, DigitalMarketer

Ramon Ray

Author, The Celebrity CEO

Maria Pergolino

CMO, ActiveCampaign

Jon Burkhart

Author, Newsjacking: The Urgent Genius of Real-time Advertising

Jennifer Spivak

Founder, Jennifer Spivak LLC

Bryce Christiansen

Marketing Manager, PlusThis

August 26, 2020

Workshop Schedule

9:00 AM CDT

Welcome & Opening Remarks

9:10 AM CDT

This Just Works: List Building

Matt Amundson, EverString

9:35 AM CDT

This Just Works: Customer Reviews

Yoni Solomon, G2

10:00 AM CDT

This Just Works: Workflow Automation

Briana Strauss, JotForm

10:25 AM CDT

This Just Works: Lead Generation Courses

Sean Scott, Thinkific

10:50 AM CDT

This Just Works: Yoga!

11:10 AM CDT

This Just Works: Retargeting

Dan DIllon, RevealMobile

11:35 AM CDT

This Just Works: SEO

Aleks Shklyar, iPullRank

11:55 AM CDT

This Just Works: Lunch!

1:05 PM CDT

This Just Works: Customer Experience

Alex Gammelgard, ActiveCampaign

1:30 PM CDT

This Just Works: Virtual Events

Wyatt Jozwowski, Demio

1:55 PM CDT

This Just Works: Direct Mail & Gifting

Dan Frohnen, Sendoso

2:20 PM CDT

This Just Works: Social Media Video Marketing

Shannon Goodell & Asha Bynum, DigitalMarketer

2:45 PM CDT

This Just Works: Yoga!

3:05 PM CDT

This Just Works: Social Proof

Austin Distel, Proof

3:30 PM CDT

This Just Works: Facebook Video Ads

Dennis Yu, BlitzMetrics

3:55 PM CDT

This Just Works: Compelling Courses

Danielle Leslie, Course from Scratch

4:20 PM CDT

This Just Works: Improving Hold Rates

Sam Nelson, Outreach

4:45 PM CDT

This Just Works: How to Build Your Marketing Career

Michael King, King Recruiting

5:05 PM CDT

Prize Drawing & Final Remarks

Presented by DigitalMarketer & ActiveCampaign

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business to new heights. With tens of thousands of customers in 68 countries around the globe, we’ve become one of the world’s most trusted voices sharing the best of what works in digital marketing. Learn more at

ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 100,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, WordPress and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation on and is the 2020 Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at

Alex Gammelgard

Speaker bio coming soon!

Dan Frohnen

Dan Frohnen is the CMO of Sendoso, the leading Sending Platform (SP). He has more than fifteen years of sales and marketing experience from previously working as the Vice President of Global Demand Generation and Sales Development at Apptus and most recently the Executive Vice President of Marketing at Skedulo, where he drove two consecutive years of triple-digit growth and played a key role in the company’s $28M in Series B funding. Frohnen was previously a Sendoso customer and has a deep understanding of the value the platform provides.

Yoni Solomon

Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world’s largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago’s top SaaS companies, including: Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte’s Fast 500, #1 in Chicago in 2018).

Yoni’s thought leadership on go-to-market strategy can be found in Forbes, where he’s a frequent contributor. He’s been recognized as one of the world’s 50 most influential product marketers by the Product Marketing Alliance, which named his team at G2 technology’s best in 2019.

Shannon Goodell

Shannon is the Senior Social Media Manager at Scalable, where she works to drive brand awareness and generate engagement on all social channels. A former 10th grade English teacher, Shannon has worked in the marketing field for the past 8 years, implementing proven social strategies for startups and large companies alike. Shannon is a self-professed “crazy cat lady”, obsessing over her cat, Duncan. She also enjoys watching sports and the works of Stephen King

Wyatt Jozwowski

After building a company to seven figures in revenue primarily with webinars, Wyatt set out to co-found a better webinar platform built for marketing. Throughout the years of building Demio, he’s learned an incredible amount of info around how to drive business growth with webinars.

Asha Bynum

Asha is a Videographer on the Creative team at Scalable, where she primarily produces and edits video content across Scalable’s social media channels. Her goal with every video is to educate with some of the best marketing strategies around, inspire action in our very capable customers, and sneak in a smile or two- if not an outright laugh. Asha is also very passionate about DEI, and worked with Scalable leadership to found a professional DEI group. She strives to implement those principles in every piece of content she touches.

Austin Distel

Austin Distel is the Head of Marketing at Proof, a Y Combinator-backed tech startup which helps marketers convert visitors to leads and customers using personalization and social proof. Over 20,000 websites use Proof with an average conversion lift of 10-15%.

Michael King

For over 15 years I have helped startups and mid-sized B2B SaaS companies in the San Francisco Bay Area and Seattle build out their Marketing teams. I have placed key Executives and Directors at such companies as: Marketo, Coupa, Gong, DocuSign, Clari, DemandBase, SuccessFactors, UserTesting, OneLogin, Zinier, Heap, Bizible, LeanData, Radius, Gigster, ServiceMax, Xactly, HighSpot, PagerDuty, Adaptive Insights, Lattice Engines, CA Technologies, Nimsoft (CA), Taleo, plus many many more!

Briana Strauss

Briana is the partnership marketing manager at JotForm, where she spends her time building relationships with other exciting SaaS companies. When she’s not in the office, she loves going to a yoga class and running along the Embarcadero in San Francisco.

Sean Scott

Currently residing in beautiful British Columbia, Canada, my background is in leading and testing innovative field and partner marketing strategies that enable teams to reach new audiences and accelerate pipeline growth. That being said, I am most engaged when working with products or services that have a positive community impact and that I genuinely believe in.

Matt Amundson

Matt Amundson is the Chief Marketing Officer at EverString. With more than fifteen years of sales and marketing experience, Matt has held various positions with organizations like Red Bull, Marketo, and Tibco. A winner of Topo’s Sales Development Leader of the Year, Marketo’s 50 Fearless Marketing Leaders and the SLMA’s 40 Most Influential Sales and Marketing Professionals.

Jason Miller

Jason Miller is the former Head of Brand Marketing at Microsoft and Global Head of Content and Social Media Marketing for LinkedIn. He’s a prolific keynote speaker, digital marketing instructor at the University of California, Berkeley, best-selling author of “Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11”, and a 2018 finalist for CMI’s Content Marketer of the Year. He’s currently lining up his next play while writing his next book on the topic of creativity and artificial intelligence. When he’s not immersed in his day job you can find him photographing the world’s biggest rock stars across various stages in Europe.

Aleks Shklyar

Aleks Shklyar is an SEO expert working in the search industry since 2012. With both in-house and agency side experience, he aims to provide actionable advice as well as educate internal teams to give them the SEO skills they need in their day to day.

Danielle Leslie

Danielle Leslie is the founder of Culture Add Labs where she helps companies and individuals uncover their Culture Add and launch profitable products online. In 2016, she created Course From Scratch, an 60-day online intensive that helps people create and launch their profitable and poppin’ online courses. Danielle has since helped over 5,000 students launch their profitable online courses and earn millions in revenue. She’s a powerhouse speaker and has graced the stages of Afrotech, Summit21, Black & Brown Founders, Teachable Summit, Udemy LIVE, and VentureFWD.

Dan Dillon

Dan Dillon is the vice president of marketing at Reveal Mobile, a leader in location-based marketing, analytics, audiences, and attribution. The company’s products help digital agencies, brands and retailers of any size leverage location data to understand and reach the right audiences. During his 15+ year career as a marketing executive, he has led every aspect of marketing — from traditional to digital and inbound to outbound. Dan and Reveal Mobile are based in Raleigh, NC.

Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students. Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.